A new report using Google search trends reveals the UK’s most festive and non-festive cities – Liverpool being a clear winner!!!
With Christmas being slightly different this year, how festive can UK cities really be when faced with lockdown measures and tier restrictions? Thankfully, due to the wonders of the internet, we can still do our Christmas shopping, listen to all the Christmas songs in the world and celebrate with the ones we love via video call.
The 2020 UK’s City With The Most Christmas Spirit report by Sutton Manor Nursery ranks the most festive UK cities based on their Google search data, revealing the city with the most Christmas spirit and the city with the least.
The report ranked the UK’s top 10 largest cities from most festive to least festive;
In order from ‘most festive’ to ‘least festive’ : Liverpool, Glasgow, Edinburgh, Sheffield, Bristol, Manchester, Birmingham, Leeds, London, Bradford
Other key findings revealed which cities were the most and least festive about individual search terms, which consisted of Christmas Trees, Christmas Decorations, Christmas Songs, Christmas Jumpers and finally, Christmas Movies.
Google search data for the term ‘Christmas Trees’ revealed that Liverpool had the most amount of searches, whereas Bradford had the least. Sheffield was a close contender just after Liverpool for the most searches, and London just behind Bradford with the least.
Once again, Google search data showed that people living in Liverpool had the most online searches for the term ‘Christmas Decorations’ and those living in Bradford had the least.
Data based on the Google search term ‘Christmas Songs’ revealed that Edinburgh had the most searches, and therefore was the most festive about this topic, whereas Leeds was the least festive as they came in last on the list.
The Google search term ‘Christmas Jumpers’ had the most online searches by people living in Liverpool, and once again with the least number of searches was Leeds.
The data for the final Google search term ‘Christmas Movies’ revealed that this time Glasgow was the most festive for this topic as they had the most searches, and Birmingham was the least as they had the smallest number of searches.
Methodology: We used ahrefs keyword explorer to find Christmas-related search terms with the highest search volumes and picked the top 5. We then selected the top 10 biggest UK cities by population and entered these search terms on Google Search Trends to find location-specific data results. We then used a point system to score each city under each category, giving the city with the highest searches for a category 10 points, and the lowest 1. We then added up all of the results and calculated per capita by dividing the final number by the number of people in the city, then multiplied it by 100,000.